YOUR BRAND CAN HAVE IT ALL
Overall north Productions
Imagine your brand,
shot at your dream location,
without having to lift a finger...
You’ve just found the right place! Overall North Productions is a full-service creative production company specializing in high-end, story-driven content for fashion, wellness, and beauty brands. We bring your brand to life through full campaigns shot in some of the most breathtaking locations in the world, without you having to manage a single detail.
Photography, Videography, BTS & UGC: We provide a complete content package. Not only do we deliver polished visuals but also engaging behind-the-scenes and user-generated content. Everything your brand needs to show up beautifully and consistently online.
From concept to delivery, we take care of everything. Our productions have taken us to places like Mexico, Bali and the Maldives, with more destinations constantly being added. Wherever you are, we make it easy to create high quality content that feels personal, intentional, and aligned with your brand identity.
Excited already? Check out our website to get inspired!
Latest Work: Creative
ONCE UPON THE COASTLINE
A Photo Diary about coming back to YOUR CREATIVITY
"Working with Maartje has been an absolute dream. From the very beginning, she instantly grasped the brief and the vision for the brand. Her raw talent and passion shine through in every image she creates, making the whole process not only inspiring to witness but a true pleasure to be part of. Her positive energy brings such a vibrant atmosphere to the shoot. What’s particularly impressive is that, beyond being a brilliant photographer, her experience as a model gives her a unique perspective — she knows exactly how to bring out the best in the talent and capture the perfect shot. I couldn’t recommend Maartje highly enough; she’s a remarkable talent with an incredibly bright future ahead."
selected works
STILLA
CREATIVE
TROPIC SKINCARE
FULL PRODUCTION
CARESSE COSMETICS
FULL PRODUCTION
Amazonia
CAMPAIGN
PLAYBOY
EDITORIAL
OUR TOP LOCATIONS
BALI
MALDIVES
CHILE
MEXICO
SHOOTING brands since 2016
Welcome to Overall north
Founded by Maartje van Noort, Overall North Productions is a full-service creative production company that helps brands bring their vision to life through high-end photography and content.
We specialize in campaign production, editorials, and portrait photography. From concept and location to casting and delivery, we manage the full process and create powerful, visually aligned content that reflects your brand identity.
Available worldwide
Work with us
FULL CAMPAIGN PRODUCTIONS
We take care of everything, so you don’t have to.
From the first creative spark to the final deliverables, we manage your entire campaign from start to finish. This includes concept development, location scouting, talent casting, styling, on-site production, and post-production. Whether you're launching a new product or refreshing your brand visuals, we ensure every detail is aligned with your vision and executed with world-class quality.
PORTRAIT & Branding PHOTOGRAPHY
Raw, real, and magnetic.
Our portrait work goes beyond “pretty.” We capture people, founders, creatives, talent, in their most powerful, authentic light. Whether it’s for a campaign, press kit, or personal brand, we use light, mood, and emotion to tell your story in a way that feels intimate yet elevated.
EDITORIAL PHOTOGRAPHY
Bold. Artful. Iconic.
Our editorial photography is storytelling through imagery. We create visually striking photo series that evoke emotion, define aesthetic, and elevate your brand presence. Perfect for magazine-style campaigns, lookbooks, or launch visuals, these images feel cinematic and intentional. The kind of content people stop scrolling for.
TESTIMONIALS
Angela Rummans
"She helped with the logistics and made sure we could shoot on multiple locations in one day to make the shoot as efficient as possible. The results lead to a diverse range of imagery that I could use for a very long time and brought the entire story of Naut & Chain to the front. Every component was there. Overall North also included a videographer that helped with the video campaigns, making sure we had the full package.
But Maartje’s eye for beauty is exceptional. She knew exactly how to capture people at their most natural and radiant. I genuinely loved every single shot she took of me — choosing favorites was nearly impossible because I adored them all."
TESTIMONIALS
EMILIE MITCHELL
" Overall North has become more than a partner -
they’ve become an extension of our team.
On a personal level, Maartje is one of the most intuitive, creative and sure-headed people I’ve met in my career. She has a rare ability to blend artistry with strategy, and to make the people around her feel completely confident and inspired in the process. She’s not just someone I admire professionally - she’s someone I genuinely love working with, and I know I’ll continue to do so for the rest of my career.
Her work hasn’t just given us content - it has raised the bar for what we believe is possible as a brand, and even elevated the way we create at home here in the UK."
TESTIMONIALS
NOORTJE VAN DEN BERG
"I’ve had the opportunity to work with Maartje several times now, for both Sam Friday and Byron Bay Suncare, and every time has been a great experience. Not only does she deliver a wide variety of beautiful visuals, but she also actively contributes to the creative process — from concept to execution.
The result: a strong set of images that were ready to use across social media and the website. Professional, flexible, and with a sharp eye for detail — Maartje is an absolute pleasure to work with."
TESTIMONIALS
Demi passier
"Maartje truly knows what she’s doing: she keeps an overview, is highly organized, and perfectly senses what’s needed on set. Her biggest strength is how effortlessly she makes everyone feel at ease. For this shoot, I hadn’t hired professional models — I asked my friends to pose. For many of them, it was a bit nerve-wracking, but Maartje — being both a photographer and a model herself — knows exactly how to approach it from both sides. She makes you feel absolutely beautiful, and brings out a version of you in photos you didn’t even know existed."
Our Partners
